Audience Research Overview.

the audience research shown in this pie chart tells me that the scariest horror movie character is 'the living dead' such as spirits or someone from beyond the grave. this connotes that fact that the audience can therefore detach themselves from a sense of realism. i will therefore use a character from 'beyond the grave' such as someone returning for revenge.

from audience research, i can gather that the most popular cover was The Dark Knight. The response gathered that this was because it was a recognisable image of Batman. the second most popular was the Megan Fox cover. In the image, she is covering her naked torso, this could suggest that the use of sex appeal entices the reader. the Bourne Identity cover came third due to the explosive background suggesting that the suggestion of violence, action and adventure is enticing,